The partnership between BLACKPINK member Rosé and Bruno Mars continues to achieve impressive milestones. The music video for “APT.” reached 1.3 billion views on YouTube in just 146 days and nine hours, setting a new record for an Asian artist.
This feat reinforces not only the South Korean singer’s global reach, but also the synergy between two of the biggest names in international pop music.
In the general ranking of clips that reached this mark in the shortest time, “APT.” now occupies fifth position, behind only “Despacito” (Luis Fonsi feat. Daddy Yankee), “Shape of You” (Ed Sheeran), “Hello” (Adele) and “Mi Gente” (J Balvin and Willy William). This achievement places Rosé and Bruno Mars among a select group of artists who managed to engage a massive audience in record time.
Released on October 18, 2024, the music video is part of the promotion of Rosé’s solo album “rosie”. Since then, the track has become a global phenomenon, also accumulating records on other platforms such as Spotify and in the Billboard rankings.
Currently, “APT”. continues with an average of 5.6 million daily streams on Spotify, a number that highlights its permanence among the public’s favorites.
In addition to the smash hit on YouTube, “APT”. continues to dominate the music charts. The song tops the Billboard Global Excl. for 17 consecutive weeks, breaking a record previously held by the duo. Last week, the track accumulated 84.2 million streams and sold 7,000 digital copies outside the United States, demonstrating the song’s strength on the international scene.
An exclusive global billboard. The USA is one of the most relevant stops today, considering data from more than 200 territories around the world. Launched in September 2020, the ranking is based on a formula that weighs official streams from audio and video platforms, in addition to digital sales. The permanence of “APT.” at the top for so many weeks demonstrates the track’s great accessibility, consolidating Rosé and Bruno Mars as artists with global impact.
With such repercussion, “APT.” became one of the biggest hits of Rosé’s solo career, which has been gaining ground outside of BLACKPINK. The singer has already expressed in interviews her desire to explore new sounds and expand her artistic repertoire. Meanwhile, Bruno Mars reaffirms his position as one of the most versatile artists today, managing to move between different musical styles and collaborate with emerging and established talents.
Expectations now revolve around the next steps of this successful partnership. Rumors indicate that new projects may be on the way, which increases fans’ anxiety for more collaborations between the two artists. Regardless of what the future holds, “APT.” has already gone down in history as one of the most impactful music videos of the decade.
