Two sold-out shows at MorumBIS Stadium, South Korean group establishes itself as a mass phenomenon
Stray Kids made history last weekend by performing two stunning shows in São Paulo as part of their global “Dominate World Tour.”
The shows took place at the MorumBIS Stadium, where the group drew 65,000 people per night, totaling an impressive 130,000 spectators — an unprecedented milestone for a K-Pop artist in Brazil.
The new feat puts the group ahead of BTS, who previously held the national record. In 2019, BTS had mobilized more than 84,000 fans in two nights at Allianz Parque, also in the capital of São Paulo.
With the new milestone, Stray Kids assumes the position of the largest audience in the history of K-Pop in the country, consolidating its strength as one of the main names in the current international scene.
The numbers are official and were confirmed by the tour’s production team, which also visited the Nilton Santos Stadium (Engenhão), in Rio de Janeiro, where crowds packed the surrounding area in search of a glimpse of the South Korean idols.
Formed in 2017 by JYP Entertainment, Stray Kids is made up of eight members and has gained global notoriety for its bold aesthetic, original productions and a sound that mixes intense rap, electronic beats and messages about self-knowledge and youth.
With BTS’ hiatus starting in 2022 — motivated by solo projects and mandatory military enlistment — the group has seen its popularity skyrocket.
Stray Kids currently has three albums in Korean and two in Japanese, as well as 14 EPs released over the past few years. The group has maintained a constant presence on global charts and has already sold over 31 million equivalent units — including physical CDs, downloads and streaming —, establishing itself as one of the most profitable artists of the new generation of K-Pop.
Among the group’s greatest hits are tracks such as “Lalalala”, “Chk Chk Boom”, “Maniac”, “S-Class” and “Case 143”, which became anthems for fans — known as STAY — and were present in several international rankings, including the Billboard 200, where they reached the top.
In addition to their commercial impact, the group also won over the Brazilian public with their charisma and local references. While passing through Rio de Janeiro, the members surprised everyone by singing “Ai Se Eu Te Pego”, by Michel Teló, during an event for fans, causing a real stir on social media.
The historic feat at MorumBIS not only celebrates the strength of Stray Kids, but also reinforces the Brazilian public’s appetite for great K-Pop shows.
And with BTS preparing for a long-awaited return after military service, the next chapters of this healthy rivalry promise even more excitement for fans. The new era of K-Pop in Brazil has already begun — and Stray Kids paved the way in style.
